Insadong is one of the less interesting parts of Seoul for me. It’s one of the typical destinations for tourists and therefore very crowded. The only times when I go there is to buy some more or less traditional souvenirs or when I pass through to get from 삼청동 to 청계천. I do, however, like the store signs. For some reason, all stores have to write their signs in Korean. Maybe it’s to preserve a more Korean look. In any case, stores like Starbucks, Burger King or Etude House that usually display their names in English have to transliterate into Hangul. It’s just a minor change but it makes the stores look cuter. I don’t drink coffee at Starbucks, I drink coffee at 스타벅스커피!
미 치치 GO 